Hello,
Kindly find below the brief. I have attached couple of files and I am currently researching through articles and books, etc.. from our library, I can email additinal files you might need to help, if you specify some keywords. Our university uses turnitin for plagiarism.
Should you require additional information, please let me know.
Assesment title: Individual Portfolio Report
Weighting within module
This assessment is worth 100% of the overall module mark.
Assessment task details and instructions:
You are required to compile a portfolio report that demonstrates your theoretical and practical understanding of consumer behaviour in relation to consumption of gambling in the UK online and offline.
Your portfolio report should demonstrate your knowledge and understanding on the following topics:
a. The concepts of Decision-Making Unit and Buyer Persona and their relevance for analysing consumer behaviour in offline and/ or online contexts for vegetarian foods (10 marks and 555 words approximately).
b. The Decision-Making Process and Models and their use in understanding consumer behaviour in the context of consumption of vegetarian foods (10 marks and 555 words approximately).
c. The influence of Reference Groups, Lifestyle, Consumer Identity and Paid Influencers on consumer behaviour for purchasing of vegetarian foods, in both online and offline contexts (40 marks and 2.225 words approximately).
d. The influence of culture in consumer behaviour in relation both online and offline context in the purchasing and consumption of vegetarian foods (20 marks and 1110 words approximately).
e. What would be practical recommendations (two/max three ideally) for a company (from one of the examples previously given in the portfolio) that would like to enter this sector in a country of your choice? These should be based on your previous analysis and justified accordingly (10 marks and 555 words approximately).
f. Portfolio presentation and referencing (10 marks).
Your assignment should have a portfolio report format. As such, it should be seen as an ongoing project. You should be collecting, selecting, collating and working on the contents over the six weeks of the module. The portfolio should include a range of diverse materials such as pictures, tables, forum discussions (anonymised) in support of your analysis. The word count is 5,000 words (excluding figures, charts, appendices, list of references). Any work beyond the 5,000-word limit will not be considered for marking.
Appendices should be no longer than 3 A4 single sided. The editorial requirements are: font Calibri 12 and one and a half line spacing.
Knowledge and Understanding
Practical, Professional or Subject Specific Skills
Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:
1. Demonstrate a critical awareness of the concepts, theories and debates surrounding the synergies of offline and online consumer behaviour and their practical relevance to the development of marketing strategy
2. Critically evaluate and synthesise differing approaches to the explanation of consumers’ behaviour in relation to products/services, brands, marketing communications and social media
3. Demonstrate critical awareness of current issues in marketing and consumption in relation to digital business, business ethics and consumer and societal well-being
4. Analyse the benefits, problems and challenges that consumer society and culture present for business, policy makers and consumers and assess the roles and responsibilities of both marketing practitioners and consumers
5. Demonstrate a strategic understanding of buyer persona touch points and other contemporary consumer research issues in professional marketing practice
6. Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
7. Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
8. Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
9. Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena
Transferable Skills and other Attributes
11. Enhance and apply planning, organising, decision-making and time management skills appropriate for use in an organisational context
14. Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding
15. Develop and enhance both individually and collaboratively effective written and oral communication skills for both specialist and non-specialist audiences
Module Aims
1. Develop students’ critical awareness and in-depth understanding of contemporary issues that influence consumer behaviour and how these impact on organizations, consumers and policy-makers.
2. Provide a research-led, insight into a range of online and offline consumer behaviour theories and their practical application across a broad range of organisations and global environments.
3. Facilitate students’ critical analysis of marketing and consumption in the context of broader societal issues and trends.
4. Broaden and enhance students’ employability by developing their knowledge and understanding of offline and online consumer behaviour.
Word count/ duration (if applicable)
Your assessment should be 5,000 words (excluding figures, charts, appendices, list of references).
Please note that appendices and tables are not an extension of your analysis and must not be used for this purpose. If their content is part of the discussion rather than in support of the discussion, they will be considered in the word count.
Appendices should be no longer than 3 A4 single sided. The editorial requirements are: font Calibri 12 and one and a half line spacing.
Assessment Criteria
a. Decision Making Unit and Buyer Persona (10 marks).
b. The Decision-making models (10 marks).
c. Reference groups, lifestyle, consumer identity and paid influencers (40 marks).
d. The influence of culture (20 marks).
e. Recommendations (10 marks).
f. Portfolio presentation and referencing (10 marks).