You are required to undertake research on two innovative organisations in the same sector (for example, BMW and Toyota) who have headquarters in different countries. You will write a 4,000 word report on the management of innovation in those organisations that must include the following sections:
1. An introduction to the two organisations and some of their main innovative end results.
2. Map and critique the innovation space of the two organisations setting out existing practices (i.e. outputs/outcomes).
3. Critically discuss the innovation strategy and management process employed in the organisations using Tidd and Bessant’s 4 step model (search, select, implement and capture).
4. Identify recommendations to improve the innovation management of the two organisations.
5. Provide a short conclusion to your innovation report assignment.
6. Prepare a paradigm for the two organisations
7. Prepare a table of content
Research approach:
You should find the required information on the organisation via secondary/desk (i.e. web, journal articles) research. Where needed you can use primary research to fill in any knowledge you are missing from secondary sources. You must clearly provide evidence to support the critical discussion in your report. English language sources are preferable.
Writing the Report:
Write up your work in a report format. Your report should explicitly include all the items listed in the marking schedule below. It should be a maximum of 4,000 words in length. The word count excludes the following: references, appendices and table of content. Please include the word count on the title page.
Report format:
Front cover includes:
Layout: 1.5 spacing, font arial, font size 12, pages numbered.