read over the research findings covered in Faith Driven Consumers Willing to Change Buying Habits Based on a Brand’s Values concerning buyer behaviors of Christians.

April 3, 2023April 3, 2023 Discipline: Marketing

According to the article, the faith driven market is an emerging subset of Christians in the American culture, representing 41 million US adults and $2 trillion in annual buying power. Based on the findings shared in the article, how might organizations engage the faith driven population and build brand loyalty concerning businesses in the following industries?

Garment industry
Hospitality industry
Higher educational industry
Travel industry
Retail industry
Hint: Think of ways that a business functioning in a specific industry (for example, the garment industry – a clothing line) might align their values with the faith driven segment of the population at large to attract their business and build brand loyalty.
Your essay should be 2.5 – 3 pages in APA format, in addition to the required title and reference pages.
Use a header, headings, and sub-headings (see APA formatting).
Submit in Blackboard in Microsoft Word file format.
Use theories discussed within the assigned chapters plus a minimum of two outside resources for your research. You are welcome to use Internet sites (but not Wikipedia) in addition to academic journals. This equals a minimum of three references.
Feel free to add your own personal experiences (your personal voice) to the discussion in addition to the above (this should be less than 10% of the total content).

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