Strategic Situation in the airline industry: Consumer advocates want the DOJ to move against JetBlue-Spirit merger

April 4, 2023April 4, 2023 Discipline: Business and Management

Jet Blue and Spirit Possible merge Starting article: 

First, you will conduct a thorough industry analysis of the
companies airline industry using the Five Forces model.
Second, you will
summarize the strategic situation reported in the news within one page. 
Third, you will analyze the particular strategic issue facing the company by identify the issue then analyze it, list potential solutions considered, and finally summarize your recommendation and justify it.

The assignment includes:
1. Industry Analysis: Analysis of the primary industry the companies operate in a thorough
industry analysis of the company’s industry using the Five Forces model introduced in
this course.
2. Strategy Analysis: In this project, you will work as a strategy consultant and analyze the
strategic situation of a chosen company of interest. You will choose a strategic situation
from a reported business event in news. In your analysis, you will identify the issue,
analyze, list potential solutions considered, and finally summarize your
recommendation and justify it.

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