Students must write a report (1000 words, allowing +/- 10% margin)
How does Netflix use Neuromarketing to influence it’s customers
The report title for AE2 is: ‘Report:Evidence-based research on neuromarketing – how to engage customers.’ Students are required to present different findings from scholarly articles in the field of
neuromarketing using case studies to help businesses engage with customers more
and sell products/ services. The report should include tables and figures, which
should be labeled accordingly to help the flow of the report.
Students will be assessed on the breadth of knowledge of the topic they display, and
the research skills that this manifests; their depth of understanding of the issue they
manifest e.g. through their consideration of arguments for and against their preferred
position, as well as the awareness of relevance displayed in part through what they
don’t discuss (given the word limit); and the clarity of the presentation of their work,
as manifested in e.g. the structure of their essay, and the consistent style in which
they cite other works. Students will also be assessed on their demonstration of
technical proficiency in written English; spelling, grammar and punctuation.