Based on your research plan from Assignment #1 you will be expected to execute that plan and write a Research
Report to “your CEO”, presenting the key findings from your industry assessment and market research. The
specific format that you use for the Research Report is flexible, but you must include (at a minimum) a cover page, a table of contents, an Executive Summary, the body of the report, and any necessary appendices. The main text should not exceed 10 pages in length. Remember that appendices should be optional reading: anything you want to be sure is read must be placed in the body of the report. Additional or explanatory material that merely provides interesting details or indicates the derivation of data used in the text (e.g., detailed financial statements) is better placed in an appendix. Please also note that a critical element of the Research Report will be to adequately and accurately cite all materials consulted in the preparation of the report.
Cover Page
The cover page should include the research report’s title, the organization’s name (6ixforge), and the submission date.
Table of Contents
The table of contents should list the main sections of the research report, including the executive summary, introduction, research methodology, findings, recommendations, conclusion, appendices, and references.
Executive Summary
The executive summary should briefly summarize the research project, including its purpose, methods, findings, and recommendations.
Introduction
The introduction should provide background information on social commerce, its importance in the e-commerce landscape, and the specific focus of the research project. It should also introduce 6ixforge and its mission.
Literature Review
The literature review should summarize the existing research on social commerce, including its definition, history, trends, and impact on the e-commerce industry.
Research Methodology
The research methodology should describe the methods used to collect data, including surveys and interviews. It should also provide details on the sample size, target population, and data analysis techniques.
Findings
The findings should present the research results, organized according to the research questions. It should include charts, tables, and graphs to illustrate the data.
Recommendations
Based on the research findings, the recommendations should provide actionable steps that 6ixforge can take to improve its social commerce practices.
Conclusion
The conclusion should summarize the main findings and recommendations of the research project and emphasize the importance of social commerce for 6ixforge’s success.
Appendices and References
The appendices should include any additional information relevant to the research project, such as survey results, interview transcripts, and data charts. The references should list all the sources used in the research project, including primary and secondary sources.