How have advertisers historically represented women, ethnic minorities, and the mature market? Are these representations changing? Use examples to support your discussion.
Proposed question: How have advertisers historically represented women, ethnic minorities, and the mature market? Are these representations changing? Use examples to support your discussion.
Upon completion of reading, answer the proposed questions. Your response must be in 300 words.
(1) Use marketing/consumer behavior terminology and concepts.
(2) Adhere to formal business writing guidelines.
(3) Your response must follow the introduction body > conclusion format (three paragraphs).
(4) Adhere to APA style. Your response must cite one academic journal reference and one commercial industry/business publication.
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