In my evaluation of the Goldplus decision, I did an analysis on market size based on some information from the case, with the help of some assumptions. One piece of information that affected my analysis (specifically, the second bullet point in the supplementary document containing my analysis of market size) was Goldplus’ performance in the pilot test. Now imagine that after piloting Goldplus in Erode and Ratlam, Tanishq managers piloted the brand in 3 more small towns that are very similar to Ratlam and performance in the three additional towns was very similar to that in Ratlam.
Clearly explain, with suitable numbers/calculations as needed, as to how this new piece of information would affect my analysis of market size and conclusions therefrom.
Note that this is a rather precise task with something of a “correct” answer although stylistic variations would naturally occur andexpected. However, please be precise but clear (not cryptic) in your response and structure your response properly.