Research Proposal: The way to increase fans in the University Athletic Department

April 12, 2023April 12, 2023 Discipline: Marketing

Research Proposal: The way to increase fans in the University Athletic Department

Problem: Only three main sports events, Football, Men’s hockey, and Men’s basketball sell alcohol in the concession. On this issue, we also found that it was related to the size of the stadium.
References:
1. Brook, S. (2022). General Admission Alcohol Availability at American College Football Bowl Subdivision Stadiums: A Difference-in-Difference with Timing Variation Analysis of Football Program Concession Revenues and Ticket Sales. International Journal of Sport Finance, 17(3), 154-164
I need 3 more references including above reference for the solutions.

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