Apple’s Diferentation Strategy to pursue a broad differentiation strategy that has achieved competitive advantage.

This is an executive sumary for ADMINISTRATIVE STRATEGY AND POLICY MBA course.

The report should be no more than 3 pages double-spaced. Topics to be included and discussed include:

1. Background data and description of issue (with citations)
2. Strategic managerial implications for the company or industry
3. Recommended action agenda for management to further strengthen advantage
The criteria for grading written case presentations include:
1. Identification of key problems/strategic issues.
2. Evidence that the use of appropriate analytical tools and techniques presented in the chapters
were used in identifying strategic issues.
3. Presenting realistic, workable, well-supported recommendations for action.
4. Use of good communication skills—failure to use good grammar, spelling, and other written
communication skills will result in a full one-letter grade reduction.
5. Evidence of adequate preparation, pride of workmanship, and display of professional attitude and
approach.

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