You have been hired by a MLB team to develop a ticket marketing sales and service plan for the upcoming MLB season.

 Research about the team, the geographic area, and potential competition

o Developmentofavision,position,andpurpose
o DevelopmentofaSWOTanalysis(canbeatable)
o Developmentofstrategicgoalsandobjectives
oInterpretation and discussion  of how the Five Ps in the sport marketing mix relate to your plan
oResearch and discussion of the MLB team’s  current marketing sales, and service plan

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