Case Write-up: Coca-Cola Company I. STATEMENT OF MAJOR PROBLEM. & CRITICAL SUB PROBLEMS
I. STATEMENT OF MAJOR PROBLEM. (Explain what you think the problem is and why you think it is the problem. The Problem is NEVER FINANCIAL, financial problems are symptoms of the real problem!!) You must state the problem in terms of how the company’s current strategy has or will cause problems for the company in terms of the elements of the external environmental factors and the company’s structure/internal environment.
CRITICAL SUB PROBLEMS (Identify and give a brief plan to solve them here. Usually financial, or maybe structural, cultural or environmental, but remember that financial problems are usually symptoms of the major problem.)
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