Create a NEW product/service idea for an existing brand (this can be from any industry) and demonstrate the consumer benefits of the product/service, outlining how it can be developed for a consumer market.
1. Identify and justify an appropriate target market for the product/service.
2. Identify TWO consumer behaviour theories relevant to your product/service and target market. Evaluate these theories in relation to your product/service and target market.
3.Make TWO associated recommendations, concerning the communications mix for the product/service in relation to your target market.
please put more emphasis and write more words on these points …… 4. Product information and explanation
5. Target audience identification and justification (refer to segmentation theory)
6. Identification and application of TWO consumer behaviour theories
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