How can AXE in India redesign its marketing campaign to combat against hyper-masculine behaviours and aid the issue of high rape rates and sexual violence against women?

April 14, 2023April 14, 2023 Discipline: Marketing
Hi, im in need of some assistance for my findings and discussion. Attaached are the guildlins given together with the remainer completed parts of the dissertation


FINDINGS AND DISCUSSION

 (This will include your research on the literature (ELEMENT OF YOUR LITERATURE REVIEW) by including in text citations to support your findings and discussions.)

1. Marketing audit
 Otherwise known as a Situation Analysis (PAINT THE PICTURE, WHAT EXISTED, INCLUDING IF NECESSARY COMPARATIVE ANALYSIS)
2. Business Objectives
 (Marketing focused business objectives) (WHAT DID THEY DO? WHY? ON WHAT BASIS?
3. Segmentation and Strategy- Market Segmentation is a marketing strategy in which selected groups of consumers are identified so that certain products or services can be developed. (PURPOSE)
FINDINGS AND DISCUSSION (This will include your research on the literature (ELEMENT OF YOUR LITERATURE REVIEW) by including in text citations to support your findings and discussions.)
1. Marketing audit
 Otherwise known as a Situation Analysis (PAINT THE PICTURE, WHAT EXISTED, INCLUDING IF NECESSARY COMPARATIVE ANALYSIS)
2. Business Objectives
 (Marketing focused business objectives) (WHAT DID THEY DO? WHY? ON WHAT BASIS?
3. Segmentation and Strategy- Market Segmentation is a marketing strategy in which selected groups of consumers are identified so that certain products or services can be developed. (PURPOSE)

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