1) Explain the similarities and differences between, Porter’s 5 Forces and Kim & Mauborgne’s Blue Ocean Strategy (750 words MAX). AND
2) Using ONE (1) of the above Models develop a marketing strategy for Selected Supermarket (1750words MAX) Australian one of supermarket Coles, Aldi, Woolworths etc.
Apply ONE of the TWO Strategic Marketing models to a SUPERMARKET CHAIN.
REMEMBER you need to NAME( Coles, Aldi, Woolworths etc..) the Supermarket, Location (near you) to help explain the rationale for the model application. If you choose Coles supermarket. You write one of two strategic marketing models to a Coles chain etc.
You are to define, discuss and evaluate the marketing strategies of:
o PORTER’S FIVE FORCES MODEL
■ Explain the model
■ Benefits of the Model
o KIM & MAUBORGNE’S BLUE OCEAN STRATEGY
MODEL
■ Explain the model
■ Benefits of the Model
o SUPERMARKET CHAIN
■ Select one of the above models
■ Develop a marketing strategy
for the Supermarket to
differentiate it from the current
approach.
• Target Customer
• Competition
• USP of the Supermarket Chain
• AER & BOR initiatives
Purpose: The purpose of this assessment is to:
• Demonstrate an understanding of marketing strategy
models.
• Critical thinking and evaluation of model opinions and
application.
Topics to be covered:
• MarketingStrategyModels
• Strategy application and implementation
• Market Research
excluding Appendices and Reference List [Harvard style]; typed in 1.5 line spacing on one side only of single sheet of A4 using 12 pt. size type with normal margins.
The following criteria will be used to assess this
assignment:
MODEL EVALUATION
• Explanation and understanding of the models
• Usage and application of models – success and limitations
of models
REVIEW – CRTICAL THINKING
• Market Research
• Requirements of Marketing Strategy in the current market
• JUSTIFY ALL THE RESEARCH AND REVIEWWITH
EVIDENCE AND FACTS.
o Sources may include research from secondary sources
including company websites, academic sources