Assignment 2 is a 2,500 word individual business report analysing how a chosen brand/organisation have dealt with the social issue addressed in assignment one. You must use the social issue addressed in the previous assignment and choose one brand/organisation that have attempted to support and address this social issue. Your aim is to critically analyse the brand’s current Corporate Social Responsibility (CSR) strategy, including attempts at supporting the issue, and create recommendations on how they can improve their CSR. You could use the following guidance to structure your report:
Section one: Introduce the social issue and the brand that has chosen to address this social
issue. Provide a narrative of what the issue is and how the brand has attempted to support
it.
Section two: Use two to three marketing tools from the course (e.g. Triple Bottom Line,
Circular Economy, Lifecycle Assessment, Customer Journey, PESTLE, Porter’s 5 forces, and/or
SWOT) to run a critical analysis on the brand’s current CSR strategy, including attempts to
support the social issue. Outline the main outcomes of this analysis and suggest
improvements to the brand’s CSR. You must focus on improving at least one pillar of CSR:
environmental, ethical, philanthropic or financial.
Section three: Make recommendations for the brand moving forwards and how they can
improve their CSR and relationship with the selected social issue.Assignment 2 is a 2,500 word individual business report analysing how a chosen brand/organisation
have dealt with the social issue addressed in assignment one. You must use the social issue addressed in the previous assignment and choose one brand/organisation that have att mpted to support and address this social issue. Your aim is to critically analyse the brand’s current Corporate Social Responsibility (CSR) strategy, including attempts at supporting the issue, and create recommendations on how they can improve their CSR. You could use the following guidance to structure your report:
Section one: Introduce the social issue and the brand that has chosen to address this social
issue. Provide a narrative of what the issue is and how the brand has attempted to support
it.
Section two: Use two to three marketing tools from the course (e.g. Triple Bottom Line,
Circular Economy, Lifecycle Assessment, Customer Journey, PESTLE, Porter’s 5 forces, and/or
SWOT) to run a critical analysis on the brand’s current CSR strategy, including attempts to
support the social issue. Outline the main outcomes of this analysis and suggest
improvements to the brand’s CSR. You must focus on improving at least one pillar of CSR:
environmental, ethical, philanthropic or financial.
Section three: Make recommendations for the brand moving forwards and how they can
improve their CSR and relationship with the selected social issue.
My chosen social issue is Poverty and Hunger and the company is Nestle