The Impact of Online Reviews and Loyalty Programs on Hotel Bookings and Customer RetentionR

Carry out a literature review on a Business, Hospitality, or Travel and Tourism research
topic. For each theme identified, students must provide a narrative based on their critical analysis of the
sources identified for that theme.
Students will apply the research techniques discussed in class: finding and evaluating sources, summarising
research methodologies and main findings and creating a narrative argument for each theme. carry out a literature review on a Business, Hospitality, or Travel and Tourism research
topic. For each theme identified, students must provide a narrative based on their critical analysis of the
sources identified for that theme.
 

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