Please write about cultural diversity related to event/hospitality/tourism destination of your choice. You are encouraged to use any sources you can identify (e.g., Internet, library, secondary documents from organizations, interview with industry professionals, and imagination!).
Minimum word count: 3000 words excluding the end-of-paper reference list.
The profile of an event/hospitality/tourism destination, for example:
The characteristics of the event/hospitality/tourism destination, e.g., geographic location, size, type, etc.
Major target market, e.g., market segmentation, etc.
Accessibility of the event/hospitality/tourism destination
Any other information you think appropriate to be included in the report
Have a critical analysis of the cultural diversity related to event/hospitality/tourism destination of your choice. For example, SWOT analysis can be used.
Describe how you are going to help to market the event/hospitality/tourism destination of your choice, create and maintain its competitiveness, through cultural diversity. Your recommendations can touch upon the following issues:
Identifying and analyzing target markets using cultural diversity
Engaging local tourism industry in the production and provision of the cultural diversity experience to target markets
Strategies and tactics for developing cultural diversity through consumer marketing, travel industry marketing, PR, etc.