It has been suggested that marketing has evolved from the early days of the production orientation to today’s societal marketing concept. However, not all companies have adopted the marketing concept, let alone the societal marketing concept. Why might some companies still operate under the production, product or selling orientations and what impact might this have on their profitability and customer satisfaction/retention? Provide examples of specific companies you see currently operating under each of these orientations. Justify your selections.
Instructions:
You will need to do an in-depth literary search on the topic in order to create a fully-developed response. You will need to include in-text citations and a references list for external references used in supporting your points for this question. You should have no fewer than 7 references for your response to this particular question, 4 of which must be from peer-reviewed sources.