PR Folio: You are to apply your communications skills to develop a PR folio comprising: A media release, A media pitch, Speaking notes for a media event, Two social media posts(with images)

April 23, 2023April 23, 2023 Discipline: Communications and Media

In this assignment, you are to apply your communications skills to develop a PR folio comprising:

  • A media release (400-450 words)
  • A media pitch (100-150 words)
  • Speaking notes for a media event (200-250 words)
  • Two social media posts* (Images are needed)
*Please adhere to platform content guidelines (eg: 280-character maximum for Twitter)

You may base your folio on one of the following scenarios:
  • The University of Melbourne is releasing the results of a major research project
  • A not-for-profit organisation is launching its annual awareness/fundraising campaign
If you are to choose the first one, you need to come up with one specific research project instead of generally saying a project. If you are to choose the second one, you need to choose one real organisation yourself.

The scenarios you choose should be hypothetical, instead of those real-world cases that have already happened.
For each of the scenarios above, you must ensure the PR content you develop is newsworthy. Note, these scenarios are not all inherently newsworthy – it is your job to come up with a compelling news angle to generate earned media interest. You may apply a degree of (logical) creative license to these scenarios to complete this task. 
You will be assessed on:
  • Your written communication skills, including grammar and clarity of expression
  • Your adherence to PR and new writing conventions
  • The news value of your folio
  • The structure, content and overall suitability of your folio.
Word range: 800 – 1200 words























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