COMM 204: Professional Communication in Integrated Marketing White Paper Rubric
General, Citation, and Writing (1 point)
___ 7-10-pages, single spaced
___ Minimum 10 sources (Web pages don’t count; citations of articles & database reports count) ___ Consistent use of citation style (endnotes)
___ Report is polished to avoid grammatical and punctuation errors
Title Page (1 point)
___ Title indicates content ___ Includes name and date
Executive summary page (1 point)
___ Multiple short paragraphs that summarize major IMC findings and recommendations ___ This is not an introduction to the company or the report
Introduction (1 page) (2 points)
___ Identifies the IMC area of the report (ad, PR, or sales promotions) ___ Previews three main IMC issues covered by the report
Company Background (1 points)
___ Approx. 1 to 1.5 pages discussing founding dates, moments of growth, mission, etc.
IMC Discussion (6 points)
___ 3 aspects of IMC area identified
___ Thorough (4-5 pages) discussion of IMC practices (ad/ PR/sales) ___ Multiple paragraphs (rather than massive blobs text)
___ Sufficient use of sources
Growth, Limits, and Recommendations (4 points)
___ Opportunities for success follow from IMC Discussion. ___ Approximately 1 page discussion with multiple paragraphs ___ Limits to success follow from IMC Discussion
___ Approximately 1 page discussion
___ Clear recommendations that follow from above research
Conclusion (1 point)
___ 1 paragraph ending the narrative
Visual Appearance (1 point)
___ Effective use of headings to identify report sections ___ Effective integration of images and charts
___ Balance and effective use of white space
___ Looks professional
Teams choose 1 publicly traded brand (look for stock ticker to see if public). Pick a company from one of the following industries:
– clothing
– food and beverage (includes consumer products, restaurants, meal delivery plans)
– travel (can include destinations)
– technology
– health and beauty (includes consumer goods, health care companies (such as UPMC), drug companies)
– other
Companies excluded:
Tesla, Apple, Uber, American Eagle Outfitters, Urban Outfitters, Gucci, Nestle, Dove, Starbucks, McDonald’s, MLB, NFL, Facebook, VW, Amazon, Johnson & Johnson, Coca-Cola, Kraft, Nike, Addidas, Garnier, L’Oreal, Disney Corp. Southwest Airlines
The rubric/ instructons are attcahed aboved here!!The rubric/ instructons are attcahed aboved here!!
I will attach a sample as well as sources to use i might not attach all 10 use whatver I provide!!