Employer branding, what are the issues and tools for the company’s internal and external communication

Employer
branding, what are the issues and tools for the company’s internal and external
communication

It must be based on the interviews and questionnaire answers enclosed

Table of contents

1. Executive Summary
2. Introduction
3. The context of the research : my placement
   year
4. Literature : Creation and development
   of the employer brand

1. Foundations and definition of employer branding
2. the expected consequences of employer branding
   on internal and external publics
3. Practices to create and enhance employer
   branding towards internal and external publics

1. Methodology : The
   chosen methodology is based on an exploratory qualitative approach aimed
   at clarifying the concept of employer brand, its issues and the practices
   used to create and promote it. Two interviews and an online questionnaires
2. Observations
   / discussion

1. The
   issues and expected consequences of employer branding
2. The
   role of HR Culture and practices
3. Tools
   for promoting the employer brand

1. Discussion
2. Conclusion and reflections

1. Final thoughts
2. Critical reflection

1. References