Explain the sponsorship structure of the tournament, describe the roles played by the various official partners and explain in detail how three companies realised value from their relationship with this prestigious event.

April 29, 2023April 29, 2023 Discipline: Marketing

The recent FIFA World Cup, Qatar 2022, was supported by a large number of sponsors. Explain the sponsorship structure of the tournament, describe the roles played by the various official partners and explain in detail how three companies realised value from their relationship with this prestigious event.



23D185-A1.1_PDF – Pleaae use the essay attached on this document as draft for the essay that you will produce. For the 3 companies that realsied value from the veent use Adidas, Budweiser, and a regional supporter.

Marketing criteria and glossary attached.

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