Marketing 233
Product Presentation
Discussion Forum/100Points
Due Week 7
Directions: Use PowerPoint to create a presentation addressing the
following information about your product.
8-10 Slides
Topics
1.
Introduction- (Executive Summary) Include a
potential picture if you can of what
you think your product may look like.
2. SWOT- Listed- 4 in each category
3. Target Market using Segmentation Factors- At
least 2 Target Markets
4. Positioning Statement
5. Promotion tools- At least 3 and why you chose
6. Pricing strategy- Refer back to the chapter on
pricing strategy
7. Social Media- Choose at least 3 and why you
chose
8. Viability of your product in the marketplace
9.
Ideas
to make the Project better
You have already completed 1-6 topics with your
weekly assignments. I would look at the
comments I made about these assignments and make those changes. For example, if I said “market segmentation
variables need to include age range or family life cycle.” If I don’t see these changes made, point
deduction will occur. You have access to
all the week’s assignments.
We did not have an assignment to include social
media so you add your thoughts on choices you might use. Facebook? Instagram? Pinterest? YouTube? Tik Tok? Why?
Your Power Points should be bullet points and
not lengthy sentences. You will be
narrating this information and it is much easier to “tell the story” using
bullet points. Creative Power Points will be considered in your final grade.
An online 5-7-minute presentation is to include a narrated
PowerPoint slide show must be posted in Blackboard/Discussion Forum by Friday, April 28th , 2023.
·
You
are required to view your classmate’s presentations and make at least 2 posts about
their products in the Presentation Discussion Forum by Sunday, 30th,
2023.
·
You
are expected to post thoughtful responses/suggestions to the material posted by
your classmates in the Presentation Discussion Forum.
Grading Rubric – Class Presentation &
Participation
50 pts. PowerPoints that follow instruction
25 pts Presented in professional manner – proper English, clear
articulation,
meets length
minutes) and submission requirements.
25 pts Posted thoughtful responses/suggestions posed
by classmates in the
Presentation Discussion Forum by the posted due date.
Audio narration of a PowerPoint Presentation is a requirement for
this assignment. Kaltura Capture is a recording program available free of
charge within the Blackboard Learning Management System. Kaltura is relatively easy to use. Be sure to allow yourself extra time to become
familiar with Kaltura before recording your required presentation. Kaltura is
what has been used for your recorded Power Point lectures each week. I suggest you practice with Kaltura before
you record your entire presentation.
Make sure the audio is working.
In the event that Kaltura is not compatible with your computer,
you may use another recording program.
Chromebooks are normally not compatible with recording programs.