Assessment Item 1: Digital Public Relations Assessment Item 2: Business Communication / Internal Environment

April 30, 2023April 30, 2023 Discipline: Tourism
1. Explain the main theoretical concepts of Digital Public Relations in the context of
Online Business Communication and its role in the business environment of the
Hospitality and Tourism Industry in the digital era 
 Choose a company in the Hospitality and Tourism Sector and examine its social
media presence (all platforms), analyzing its content, structure and overall usage
of digital media channels from a Digital Public Relations perspective. Make
recommendations for the improvement of the various social media pages and
their contents. 

Describe the basic concepts of Business Communication for internal audiences.
Evaluate the effectiveness of written types of Business Communication and
demonstrate how they can be used effectively, focusing on their merits and
shortcomings. Imagine that you are the General Manager of an existing company in the
Hospitality and Tourism Industry and create two messages, conveying
information to a particular department or unit of the company for (a) a positive
scenario (e.g. informing employees about an upcoming event) and (b) a
negative scenario (e.g. a crisis involving customer complaints about poor
services provided by the staff). 

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