Management at Sainsbury’s are looking towards international expansion. As a result, you have been tasked with researching, analysing and providing justified recommendations for Sainsbury’s supermarkets to enter ONE new international market.

April 30, 2023April 30, 2023 Discipline: Marketing

Assume you are an international strategic marketing consultant working on a contract for
Sainsbury’s PLC, the UK’s second 

largest supermarket. As at 25 Dec 2022, Sainsbury’s had a
15.5% market share of the UK grocery market (Kantar, 2022).  
Management at Sainsbury’s are looking towards international expansion. As a result, you have
been tasked with researching, 
analysing and providing justified recommendations for
Sainsbury’s supermarkets to enter ONE new international market. To do 
this you should
respond to the following tasks as an expert in international marketing: 
1) Market Selection: Outline the research, analysis and critical evaluation you have conducted
to support the country you 
recommend Sainsbury’s supermarkets should enter. 
2) Target Country Based Research and Analysis: Outline and critically evaluate the research
and analysis you have conducted into the retail grocery market for the recommended target
country. 
3) Recommendations: Outline and justify how you propose Sainsbury’s would entry the target
country.  

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