chapter 15 essay 5 questions answer in the essay 2 paragraph each for all questions make sure to include the questions in the paragraph section for each question

May 1, 2023May 1, 2023 Discipline: Marketing

What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. 


questions
  1. How can site search data be used to optimize a Web site?
  2. Why is “hit” a meaningless measure of Web site success?
  3. Why should changes be tested with a small number of Web visitors before being rolled out?
  4. Why do Web sites with high traffic volumes have the opportunity to test frequently?
  5. How is the click path of a first-time visitor different from that of a returning visitor?  


uploaded the text book right now 
please make sure plargrism free as my paper will go through a site call turtin to 
check for plargrism make sure all sources are cited as well 

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