Cover page- (See module E for APA examples)
2. Abstract/Executive summary- Not longer than one page. This summary serves as a quick read
introduction and conclusion of your topic for busy executives. Identify the subject of the
document and tell why it was written. Sometimes the summary also provides background
information about the topic or stresses its importance. You may also use the summary to build
rapport with your reader, by mentioning a common interest or concern, or referring
to previous communication on the topic. The executive summary is a concise statement of the
main ideas. It summarizes main ideas, conclusions, or recommendations explicitly so that your
boss can understand your project by reading this one page.
3. Body or details section-Development and expansion of the executive summary. Includes
explanations, examples, analysis, steps, reasons, arguments, and factual details. This part of the
paper expands and supports your executive summary. If your boss wants details, this is where
he/she will look. The conclusion brings the paper to an effective close. The conclusion may
restate the main idea in a fresh way, suggest further work, or summarize recommendations,
but an effective conclusion avoids unnecessary repetition.
4. Reference page- All ideas and quotes from others must be supported by a reference. You
must have at least one reference outside of the textbook.
5. Power Point slide presentation supporting the paper- a minimum of five slides.
6. A minimum of 600 words
7. The paper must be typed and double spaced.
8. You must have your paper proofread by any other person with their name typed on the final
copy.
TOPIC 1: Research Priceline, Kayak, Hotwire, and other companies concerning the details of
their business model.
Define and explain exactly how they make money.
Why will hotels accept lower rates from their normal fee structure?
How are profits made on both sides of this agreement?
Using the managerial accounting concepts found in chapter 25, differential analysis, and
product pricing, research and expand the details of this topic. Minimum of 600 words.