Task
description
Students
are expected to create a short case study in the form of a descriptive essay of
an important change project chosen either from the top 20 business
transformations of the last decade (https://hbr.org/2019/09/the-top-20-business-transformations-of-the-last-decade) or according to
individual agreement(Netflix). The essay shall cover the following topics (based on
individually searched internet sources):
– introduction of
the company
– introduction of
the type of change and the rationale for the change
– the process and
stages of change
– analysis of the
driving and resisting forces behind the change
– individual evaluation
of the change, what is good, what is bad, what you would have done differently
and how
I have already choosen the Netflix company!
In the
university there is a turn-it-in check we need to use our own words we can’t
copy and paste anything just maximum a few words and even for that we need to
properly reference it. If we copy and pase the assay will be an instant fail!
We also have in the turn it in an AI
detection as well we can’t youse any Artifical intelligence program including
Chat GTP if we use we will have instant fail automatically!
Length and format
Word
count: 2000 words, excl. the cover page, table of contents, references, and appendices
(+/-10%)
Font
type: Times New Roman 12
Line
spacing: 1,5
Alignment:
justified
Referencing:
Harvard-style
Assessment criteria
The
essay will be assessed based on the following criteria (please see detailed marking
grid on Moodle):
– demonstrated understanding
change management (30%)
– analysis & evaluation
of the change project (35%)
– source use (15%)
– structure (10%)
– language and
mechanics (10%)
Papers
longer than 2,200 words lose 10 points. Papers shorter than 1,800 words fail
automatically. Papers that do not contain a minimum of five (5) academic
sources fail automatically. Poor academic practice (e.g. quoting directly from
sources that exceeds 10% of the paper) will result in automatic fail.
Academic conduct
notice
Harvard-style
referencing needs to be used consistently throughout. Incomplete referencing
shall result in reporting the case to the Academic Conduct Officer, who keeps a
record of such violations. First offenders may resubmit their papers and may
receive 50% at most. Repeated violations of academic standards shall be
sanctioned in line with the plagiarism regulations as detailed in the Student
Handbook.
Where
the Academic Conduct Officer has reason to suspect that a piece of work
submitted by a student was wholly or in part written by someone other than the
student who submitted it, and this has not been disclosed by the student, they
may call for the student to defend the work in a viva or a written
comprehension test. The burden of proof in such a viva or test will be upon
the student to demonstrate to the examination panel’s satisfaction his/her full
comprehension of the work s/he has submitted. Failure to appear without
satisfactory explanation will result in immediate failure of that assessment,
with consequences of academic misconduct and application of sanctions.