Please write a 2,500-word assignment, in Microsoft Word format, that provides a critical analysis of a chosen brand focusing on the following issue:
“Integrated Marketing Communications (IMC) practices of Fast-Moving Consumer Goods (FMCG) brands”
The assignment should include the following topics:
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– Analysis of the chosen brand’s industry/product category
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– Analysis of the marketing communications mix of the chosen brand (advertising, sales
promotion, direct marketing, personal selling, and public relations, etc.)
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– The importance of IMC campaigns
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– The importance/issues of digital marketing (social media, content marketing,
influencer marketing, etc.)
Please choose an FMCG brand that can be evaluated according the above criteria. Discuss the importance of IMC and provide recommendations that will help the brand in the future.
Administrative requirements:
Words count: 2,500 (+/- 10%), Times New Roman size 12 fonts, double spacing, not including appendices and list of references, tables, graphs, and diagrams. Harvard style referencing is a must (in-text references and list of references at the end). The number of references in the essay should be at least 10 (3 academic, including text book and journal articles and 7 online sources that can be about the brand, its webpage or articles online about the topic).
Indicative content:
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– Introduction
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– Analysis of the chosen FMCG brand’s product category/industry
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– Analysis of the chosen brand
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– Conclusion and recommendations
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– List of references
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– Appendix
Minimum 2250 words and maximum 2750