Marketing Plan for Case 1-3 Coke and Pepsi Learn to Compete in India (Case attached separately)
Marketing report writting essay for
CASE: Case 1-3 Coke and Pepsi Learn to Compete in India
(Case attached separately)
Steps in the Marketing Plan (table 2.1 – textbook) included:
• Executive summary
• Environmental Analysis
• SWOT Analysis
• Marketing Objectives
• Marketing Strategies
• Marketing Implementation
• Performance Evaluation
• References (if applicable)
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