Focus Group: History of focus groups, Who created this research method? Definition of a Focus Group ;The goal of a focus group/purpose; When was it first used?

May 9, 2023May 9, 2023 Discipline: Business and Management

Focus Group

History:

  • Who created this research method?
  • Definition of a Focus Group
  • The goal of a focus group/purpose
  • When was it first used?
Papers MUST be supported by a minimum of five (5) peer-reviewed journal articles and three (3) non-peer-reviewed references (not the course text).

Reference Page(s) (MUST match all citations within the body of the paper- this avoids plagiarism – a serious offense which will result in a failing grade)


(a) describe (e.g., what it is) the topic/method.  

(b) explain why, how, and when the topic/method is commonly used. All three components must be explained.

(c) identify common weaknesses associated with this topic/method.



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