The topic within the international business strategy area and examine it in greater depth.
• The effects of national culture on international operations of a multinational
enterprise (MNE);
Please select a relevant company you’re your assignment. Your chosen company can be an
MNE or an SME with an international focus/international business strategy. Critically evaluate
relevant literature / theoretical models for your chosen topic within the international business
strategy domain. Raise a relevant research question. Collect information about the company
of your choice (e.g., use data from Twitter, FB, LinkedIn, a company’s website or secondary
sources (e.g., information in newspapers and magazines) and analyse the data you collected
to answer your research question. Critically appraise an international business strategy of your
chosen company. Clearly present and discuss your findings. Ensure you answer your research
question(-s) with your findings and discussion.
Use lecture notes, class discussions and the wider academic literature (use articles from
journals such as Journal of International Business Studies, Harvard Business Review, Journal
of Management Studies, Strategic Management Journal, Journal of World Business, Journal
of International Development International Business Review, Management International
Review, Global Strategy) to critically address the topic of your choice within the international
business domain.
In this assessment the following learning outcomes will be covered:
LO1. Critically evaluate concepts and theories associated with international business and
their application.
LO2. Deal with complexity by identifying and explaining the changing context of international
business, including patterns of trade, as well as political, economic, social/cultural and
technological change.
LO3. Critically assess the impact of globalisation on international business strategies
of companies.
LO4. Critically evaluate international business strategies used by companies when
making internationalization decisions.