Marketing Plan Competitive Analysis

February 17, 2023February 17, 2023 Discipline: English
Learning Goal: I’m working on a english report and need a sample draft to help me learn.

Please write a competitive analysis for the Build-A-Bear workshop. Compare the company with its top 3 competitors. The analysis must include a comparison for:

  1. Determine who your competitors are.
  2. Determine what products your competitors offer.
  3. Research your competitors’ sales tactics and results.
  4. Take a look at your competitors’ pricing, as well as any perks they offer.
  5. Ensure you’re meeting competitive shipping costs.
  6. Analyze how your competitors market their products.
  7. Take note of your competition’s content strategy.
  8. Learn what technology stack your competitors’ use.
  9. Analyze the level of engagement on your competitors’ content.
  10. Observe how they promote marketing content.
  11. Look at their social media presence, strategies, and go-to platforms.
  12. Perform a SWOT Analysis to learn their strengths, weaknesses, opportunities, and threats.

Be sure to answer all these questions in the writing. Do not exceed 2 and 1/2 pages.

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