Operationalizing and Communicating Value – Individual Critical Reflection of the Group Presentation
(The “Hiketo” team’s presentation focused on the Shanghai, China market entrance strategy for a non-alcoholic, zero-carbohydrate beverage)
The presentation provides information on the decision-making process for creating a new non-alcoholic beverage product. The product is a “Zero Carbohydrate” functional drink that supports weight loss and overall health. The target market is global, with a focus on Asia and China/Shanghai. The product is positioned as medium/high quality with competitive pricing. Other product attributes include being a fruit-flavored smooth texture beverage that supports low carbohydrate dieting, specifically for those following the Keto diets. The document also emphasizes the importance of understanding the proposition and value of the offering to the consumers.
Essay Requirements:
(1) You are required to write concisely to transmit your analysis in the presentation.
Initially, you should provide a brief introduction to set the context of your analysis.
Please Note: you are advised to keep the ‘brief’ Introduction section to within 120 words.
Initially, you should provide a brief introduction to set the context of your analysis.
Please Note: you are advised to keep the ‘brief’ Introduction section to within 120 words.
(2) As you complete the presentation, please bear in mind that, as this is an individual critical reflection, the exact focus and emphasis is for you to determine. However, among other things, you will need to ensure that your answer clearly demonstrates what you have learned from the presentation.
Note: do not just describe what you did (we already know that from your presentation). Focus rather on what you learned in deciding what content to include and how to apply it. For example, you could consider such issues as:
• Think about why you decided (as a group or as an individual) which theories to use.• Critically evaluate the appropriateness of the theories that you (as a group or as an individual) decided to use.• Consider if there were any challenges / difficulties that you (as a group or as an individual) experienced in applying the theories.• Could the chosen theories have been better utilised?• Could other theories have been drawn on to help you (as a group or as an individual) to better address the task?
(3) Therefore, do not just describe the theory or theories that you have applied – think about what you have learned and what you would do differently next time (and why!) – you need to be able to justify your decisions. As part of a critical reflection, you need to also consider the limitations of your work (not just the positives) – you need to think about the challenges that you faced (as a group or as an individual) and what improvements could have been made.
(4) we would expect to see a minimum of 6 appropriate research sources (academic and / or industry) in addition to the core course textbooks (i.e. Kotler, Keller and Chernev & Slack, Brandon-Jones and Burgess) to support your answer.
(5) Provide appropriate examples to illustrate your points.
Writing Style: Professional academic British English, Harvard Referencing
Word count: 1200
References: Minimum of 6 appropriate research sources (academic and / or industry) in addition to the core course textbooks (i.e. Kotler, Keller and Chernev & Slack, Brandon-Jones and Burgess)
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management. Pearson.
Slack, N., Brandon-Jones, A., & Burgess, N. (2022). Operations Management. Pearson Education.
Request:
Write from Scratch, original. No Plagiarism and NO AI content detected (especially by Originality.AI)
Write from Scratch, original. No Plagiarism and NO AI content detected (especially by Originality.AI)
I need your eyes read the presentation, especially the 4Vs and value proposition concept application, and your hands to write the reflection by critical thinking according to the feedback information to meet the essay criteria.