Observations on Tesla’s Global Brand in the Context of China: Emphasizing the Impact of Country of Origin

Write a report (3000 words) on observations of a selected global brand in the context of a selected country. Emphasize the significance and impact of the COO [country of origin] on the selected brand.
Your discussion must provide an overview of the macro environment of the selected brand and its social/cultural associations. You must include a business overview and comprehensive analysis of the selected company’s/brand’s global marketing strategy.
Your analysis should also discuss the results (success or failure) of the global marketing strategy employed. The specifics of the report must build on a strategic overview of the industry in which the company or brand operates and a discussion of any key marketing issues of particular importance.
In some cases, you may find that the company and the brand are intricately intertwined, especially if the company is small. In larger companies, the brand may be part of a larger portfolio. You must pay special attention to the issue of standardization and adaptability of brand design and the impact this has in the chosen market.