Develop a proposal for a one year advertising campaign for a local business of your choice + Power Point Slides

May 18, 2023May 18, 2023 Discipline: Marketing

Develop a proposal for a one year advertising campaign for a local business of your choice.
The proposal should include the following sections:
• Introduction – describe the local business 
• Creative Strategy (the main idea or theme of the advertising campaign)
• Four Proposed Advertisements (for example: newspaper, radio, TV and billboards): briefly describe each and how large of an audience you expect to reach through each
• Describe the demographic segmentation profile or profiles of your target audience.
• Proposed Sales Promotions (at least three different sales promotions) 
• Media Schedule 
• Budget (rough estimate)
• Conclusions

Your paper should TOTAL a minimum of 600 words in length and should be submitted in one of the following formats:.doc, docx, or .rtf format.  You also need to attach a PowerPoint slide document with at least once slide per section.



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