The Political, Legal, and Regulatory Environments of Global Marketing Social and Cultural Environment

Define what a common law legal system is and identify several countries that have this legal system.  Define what a civil law legal system is and identify several countries that have this legal system.  Identify some of the differences that relate to marketing between the legal environments of a country that embraces common law as opposed to a country that observes civil law.  Cite an example of a situation in which different legal systems created an ethical and legal conflict for a multi-national organization.


Videos 
  • The changing landscape of marketing. (2018, November 30). Retrieved
    from https://youtu.be/fruJIw_tHBY 
  • Ethics in the age of technology | Juan Enriquez | TEDxBerlin (2018, August 14). Retrieved
    from https://youtu.be/iiAirfn-lBI

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