Assignment Overview
Introduction: In Week Four, we will be analyzing the branding and positioning strategies of Gainsight, a company that provides a data-driven customer relationship platform to retain subscription customers. The purpose of this pre-assignment is to help you prepare for the Week Four Individual Assignment and begin your research.
Background: Gainsight has disrupted the market by providing a unique solution to help companies retain their subscription customers. They have differentiated their brand and positioned themselves effectively in the marketplace, but there is always room for improvement. In this pre-assignment, you will begin your research on Gainsight to prepare for the Week Four Individual Assignment.
Instructions:
- Read the case study for Gainsight in your textbook.
- Conduct outside research on Gainsight to gain a deeper understanding of their branding and positioning strategies.
- Take notes on Gainsight’s key branding and positioning strategies, as well as any successes or challenges they have faced.
- Identify any areas where you think Gainsight could improve their branding and positioning strategies to better meet the needs and wants of their customers.