Do you feel that the company is responding to the changes in marketing today, namely, societal marketing? If so, how? If not, what’s missing?

May 22, 2023 Discipline: Business and Management

Visit https://www.toms.com/ Review the company’s site.

1. Do you feel that the company is responding to the changes in marketing today, namely, societal marketing? If so, how? If not, what’s missing?

2. What did you find there of particular interest to you?

3. What conclusions can you draw from Tom’s strategic marketing approach?

Chapter 1

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