When it comes to Market Research, any information is good information.” Is this a reasonable statement? Why or why not?

Marketing



Consider the following: “When it comes to Market Research, any information is
good information.”  Is this a reasonable statement? Why or why not?

Develop
and post your initial response to the statement presented.  Remember to
consider multiple perspectives on the statement (all sides of the argument) as
you develop your initial post.  Read and synthesize the initial posts from
your colleagues.  Engage in a substantive discussion with your colleagues
on each of the statements posted and the issues/questions raised throughout the
discussion period.   

Reference at least this one

Lacobucci,
D. (2017). MM
5 (5th ed.). Cengage Learning.

  • Chapter
    15

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