To what extent do colour perceptions impact consumer behaviour and purchase decisions, in the context of healthy food products?

June 1, 2023June 1, 2023 Discipline: Marketing

I would like to write 10-15 questions in order to test the following: “To what extent do colour
perceptions impact consumer behaviour and purchase decisions, in the context of
healthy food products?”. This questionnaire will be sent to 100 UK students. I am attaching you the literature review for this dissertation title and some powerpoints to help you.  

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