In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the feedback from your instructor on your persona, and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona.
In this milestone, you will consider how to make decisions about place, meaning the distribution channels to use for your chosen product. Specifically, you will consider trends in the marketplace that are affecting distribution channel use and which distribution channel may be appropriate for the target market (i.e., persona).
You will receive instructor feedback on this milestone, revise your work, and add it to your project submission.
Prompt
Complete theModule Five Milestone Worksheet in your Soomo webtext and submit it for instructor feedback. To navigate to the worksheet, click theContentsbutton on the upper right, then select theMilestone: Module Five Milestonetab from the Chapter Five drop-down menu.
Specifically, you must address the following rubric criteria:
1. Identify one recent change in the marketplace (purchasing habits or social, economic, and
political events, for example) that you would like to explore. In one sentence, briefly describe
that change.
2. In one paragraph, describe how the change may specifically address the distribution of
products to your persona. For example, “Baby boomers are increasingly researching, shopping,
and purchasing. This means online distribution channels may be a good fit for this target market.” (You may not use this example in your own work on the milestone.)
3. Name one potential distribution channel you recommend for your chosen product, and explain why it is appropriate given your product and persona. Your explanation should be one paragraph in length.
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