MAR4802 Lesson 3 Assignment – Read Applications…Online, Mobile, and Social Media Marketing: #MeToo (page 93) in your textbook and answer the following questions:

June 7, 2023June 7, 2023 Discipline: Marketing

Read Applications…Online, Mobile, and Social Media Marketing: #MeToo (page 93) in your textbook and answer the following questions:

  1. Many businesses have now crafted responses to the #MeToo movement. Research the issue and discuss how companies are communicating their positions to customers. What online or social media platforms are they using?
  2. Is the #MeToo movement a marketing issue? How are customers likely to react to allegations of workplace harassment? How should companies deal with the issue, whether reactively or proactively?

Your reply must be at least 500 words PLUS a minimum of 2 references to support your answer.  You must use correct APA formatting (Times New Roman 12 point font and 1 inch margins). Submit your paper as an attachment.  Your word count excludes the title page, abstract, and references.  

I attached what has to be read from the textbook for this assignment

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