Include a summary of the results- a recommendation to move to the next step of product development, based on the total percent of people who said they would definitely or probably buy the product, how often they would buy it, and a sales forecast. Then in detail show:
% of people that said definitely and probably will buy
the ave number of times people will buy your product
c. the average uniqueness rating and any positives negatives discussed
Likeability, dislikes
Include a sales forecast based on % of people who said they would probably or definitely buy your product . Use this formula or the template attached: Percent of people who say they will definitely buy the product X.80) + (% of people who said they would probably but product X .33)} X (population or # people in the target for your product) X .50 awareness X .65 distribution (% of stores product available in in) X average number of units per year will buy X unit price. or use the excel spread sheet input attached. you can assume the awareness and distribution number given but must input your buying intention, market size and retail price numbers
Show 10 people your new product concept idea using the sara lee concept and questionnaire template in attachments- must use the questionnaire as is except for amount of product use.
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