Global Digital Promotional Strategy – FOR Verizon telecommunication in Ethiopia

June 16, 2023June 16, 2023 Discipline: Marketing

Global Digital Promotional Strategy – Integrated Marketing Communication
Identify the digital IMC plan that works best for the marketing mix and strategy. 

Location: Ethiopia
Product : Verizon (telecommunication services) 
Slogans that: may work with Verizons and one voice communication 

“Ethiopian Excellence, Connecting You with Verizon’s Finest!”

“Empowering Connections, Enriching the Ethiopian Verizon Experiences!”

“Unlocking Connections, Ethiopian Telemarketers Dialing the Future with Verizon!”
“Ethiopian Telemarketers: Bridging Cultures, Amplifying Verizon’s Reach!”
“Ethiopian Telemarketers: Elevating Connections, Empowering Verizon’s Growth!”
Come
up with a digital communication strategy and present the practical implementation of it.
 i. What is the One Voice Communication message (copy or written slogan)? 
ii. How will you represent this message (visual)? 
iii. How will you digitally communicate your marketing message to your target
market? Digital strategy for each promotional area used in your IMC. 
iv. Campaign Timeline – visual representation of the integration of tactical
executions in a Timeline!
Advertising – Paid Media
Display Ads
Rich Media Ads
E-Mail advertisements
Text Link Ads
Sponsored Content
Public Relations – Blogs/Chat/Social Media
Facebook
Twitter
LinkedIn
Youtube
Promotions
Text coupons
Online sweepstake
Online games
QR codes
book: 

Keegan, W. (2014). Global Marketing Management (8th ed.). Upper Saddle River, NJ: Prentice Hall.

Please use some references from the book.

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