The Influence of Customer Relationship Management (CRM) on Marketing Performance

June 16, 2023June 16, 2023 Discipline: Business and Management

I need a literature Review regarding the topic “The Influence of Customer Relationship Management (CRM) on Marketing Performance”. 

To be very clear: This paper needs to be 12.5 pages long with a spacing of 1.5 (Not double as stated in the order). 
10 References should be used at least, of high quality. Ideally no websites. 
A short table of content is provided below as a reference point for your work:
Introduction
CRM Strategies and Implementation 
– Overview of CRM strategies employed in Marketing Management
– Key considerations for successful CRM Implementation
Impact of CRM on Marketing Performance 
– Customer Acquisition and Lead generation
– Customer Retention and Loyalty
– Customer Satisfaction and Advocacy 
Success Factors in CRM
– Key success factors for effective CRM implementation
– (Best practices if possible ) Recommendations for maximizing CRM impact on marketing performance
Conclusion
Thank you in Advance!

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