Answer each question and provide adequate information to demonstrate your understanding of the concepts (APPROXIMATELY ONE PAGE PER QUESTION).
1. List, describe, and provide relevant examples of the four phases consumers generally pass through before they will develop the confiction to buy a product (chap12)
2. Sherrell is an executive with an ad agency that has been entrusted with accounts fora used car showroom, a home appliances maker, and a soap company. With reference to response hierarchy models, how does Sherrell plan communication strategies for thethree accounts effectively? In your response, be sure to provide a brief strategy for each of the three ad campaigns. (Chap12)
3. Evaluate the advantages of each of the four main categories of place advertising and provide an example of each. (Chap13)
4. Analyze the general nature of the conflict that occurs between marketing and sales, how to address these conflicts, and a relevant example of this conflict. (Chap14)
5. What is channel power? Explain the various types of channel power that exist. Be sure to include a relevant example in your response (chap15)
When submitting this assignment, ensure that your paper is double-spaced with 1-inchmargins. Your paper should include a cover page, page numbers, and for each section of required content, an appropriate heading. A separate references page should be included and all references should follow APA format. The cover page, appendices, and references do not count towards the final paper length of approximately 5 pages.