It will require you to critically analyze the current environment, company´s strengths and weaknesses and a section on your recommendations. Examples include but are not limited to:
- Customer Profile (jobs, gains, pains). Customer segmentation. Target customers.
- Marketing channels for campaigns. Explain which channels do you recommend and why. Support your answers with the result of your research.
- Revenue model for the first year (Sales and how did you come up with these sales).
- Competitive Analysis (at least 2 competitors).
- SWOT analysis. How do you suggest to fight against threats, how can you recommend to benefit from opportunities? How do you advise to decrease weaknesses and use strengths?
- Recommendations for the business. This is a replacement for the conclusion. It is a very important part where you should provide consultation for the company’s next steps and support it with your arguments.
Remember that the report is specifically for SmartBin, so the content should connect well to the company and can be supported by external references.
Check the document attachment with is a Transcript of the conversation about SmartBin.
the part that it is to be done is :
- Customer Profile (jobs, gains, pains). Customer segmentation. Target customers.