The impact of loyalty program in hospitality, take Marriott Group China as an example
Analyze the impact of loyalty programs in Marriott China and make recommendations to improve customer loyalty.
1. Investigate the value and importance of loyalty program .
2Investigate customer satisfaction about Marriott loyalty program and reasons for choosing to join a loyalty program in China.
3.To show the role of customer brand loyalty and areas for improvement in the loyalty program in the hospitality.
4.Make recommendations about Marriott loyalty program and improve customer loyalty.
Everything you need will be provided.
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